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Therojo “United Tastes" programme was kicked off in HCM City on September 9.

United Tastes - Discover American Delights opens in HCM City. VNA Photo

HCM CITY – The “United Tastes" programme was kicked off in HCM City on September 9.

Under Secretary for Trade and Foreign Agricultural Affairs of the US Alexis M. Taylor said event is a key opportunity for US businesses to explore Việt Nam's supply chain and retail market. It also connects Vietnamese consumers and businesses with American products, targeting both households and the HoReCa sector (hotel, restaurant, and catering services).

He highlighted that Việt Nam is a potential market for the US, especially regarding agricultural and food products, and recent years have seen an expansion of the US’ exports to the Southeast Asian country.

As part of the programme, MM Mega Market welcomed around 100 American businesses to its An Phú centre in HCM City. These businesses engaged in direct exchanges with their Vietnamese counterparts to better understand the local retail landscape and consumer preferences.

Bruno Jousselin, CEO of MM Mega Market Việt Nam, highlighted that the programme introduces high-quality US food and beverages to Vietnamese consumers. Shoppers can enjoy promotions, food tastings, and cooking demonstrations as part of the event.

This marks the third consecutive year of collaboration between MM Mega Market and the US Department of Agriculture (USDA)'s Foreign Agricultural Service, showcasing premium American products like Tyson chicken, top-grade beef, apples, grapes, cherries, and dry goods with discounts of up to 30 per cent. - VNA/VNS